Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the world have embraced the new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. In line with the website, there are no plans to release the merchandise in the U.S., although it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it could be problematic for manufacturers to ship their products in to the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be Juul Compatible Pods sold in Canada is due to its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that is commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from selling these products to the general public.
The lack of health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers will need to include more health-related language on the marketing materials.